Work

I’m a full-stack design leader with hands-on expertise in Product Design, UX, Brand Strategy, and Research. With deep experience in SaaS, B2B, B2C (Enterprise), and e-commerce, I balance strategic leadership and execution, dedicating 20% of my time to hands-on design. I guide remote teams to deliver impactful, user-centered solutions while staying actively engaged in design and reviews.

I’m a full-stack design leader with hands-on expertise in Product Design, UX, Brand Strategy, and User Research. While in Senior Director roles, I've consistently contributed up to 20% of my time to design work. I excel at balancing strategic leadership with practical execution, guiding remote teams to deliver impactful, user-centered solutions while remaining deeply engaged in the design process of design work.

Product Design

SaaS Product Design

Product Design

SaaS Product Design

Mobile Design

AI app

Mobile Design

AI app

Strategic Design Leadership

Maturing design processes

Strategic Design Leadership

Maturing design processes

User Research

Local market fit

User Research

Local market fit

Strategic Design Leadership

People Leadership

Strategic Design Leadership

People Leadership

User Research

CVR, pricing

User Research

CVR, pricing

User Research

Enterprise Dashboard

User Research

Enterprise Dashboard

Marketing Design

Visual things

Marketing Design

Visual things

Strategic Design Leadership

Design strategy

Strategic Design Leadership

Design strategy

Strategic Design Leadership

Lean user research

Strategic Design Leadership

Lean user research

INTERACTION DESIGN | UX DIRECTION | RESEARCH

SaaS product design 2019-2025

↑58%

Team productivity YOY

27M

Customers Wordwide

↑15%

User Engagement

INTERACTION DESIGN | UX DIRECTION | RESEARCH

SaaS product design 2019-2025

INTERACTION DESIGN | IA | IDEATION

Jetpack Backups

5M

Active installs

270M

Backups to date

↑18%

Customer Satisfaction

INTERACTION DESIGN | IA | IDEATION

Jetpack Backups

CONCEPTING | TECHNICAL FLOW MAPS | PRODUCT DESIGN

LLM, predictive modeling app

AI Producft Design: Senior Design Director Yvonne Doll

CONCEPTING | TECHNICAL FLOW MAPS | PRODUCT DESIGN

LLM, Predictive Modeling

AI Producft Design: Senior Design Director Yvonne Doll

Work

Full-stack design leader with expertise in Product Design, UX, Brand Strategy, and User Research. I balance strategic leadership with hands-on design, driving user-centered solutions with remote teams.

Strategic Design Leadership

People Leadership

Design Leadership: Senior Design Director Yvonne Doll

↑20%

Feature release

↑58%

Productivity YOY

∞Joy

Team Engagement

Strategic Design Leadership

People Leadership

Design Leadership: Senior Design Director Yvonne Doll

Strategic Design Leadership

Crafting Design strategy

Design Strategy: Senior Design Director Yvonne Doll

Strategic Design Leadership

Crafting Design strategy

Design Strategy: Senior Design Director Yvonne Doll

Strategic Design Leadership

Maturing design processes

Scaling Design Processes: Senior Design Director Yvonne Doll

Strategic Design Leadership

Maturing design processes

Scaling Design Processes: Senior Design Director Yvonne Doll

Strategic Design Leadership

Lean user research

Lean user research: Senior Design Director Yvonne Doll

~250

User Interviews

~375

Usabilty Tests

~175

Insights

Strategic Design Leadership

Lean User Research

Lean user research: Senior Design Director Yvonne Doll

User Research

Tokyo/Mumbai market fit

Product market fit research :Senior Design Director Yvonne Doll

User Research

Tokyo/Mumbai market fit

Product market fit research :Senior Design Director Yvonne Doll

User Research

B2C enterprise dashboard

↑40

Customer Aquisition YOY

✓ Pilot Group

Customer Advisors

⊖%

Minimal Usability Issues

User Research

B2C enterprise dashboard