Organizational
Impact
As a design leader, I believe great design organizations thrive due to strong teams, scalable processes, and a shared vision. My leadership has created ripple effects throughout the organizations I’ve worked for, influencing culture, improving productivity, and driving strategic decision-making at the highest levels.
HIGH IMPACT LEADERSHIP
I had a longstanding freelance relationship with a growing SaaS company. The CEO recognized my expertise and brought me on board ahead of a key acquisition to stabilize operations, enhance efficiency, and lead a CVR optimization program. My efforts were critical in positioning the company for a successful transition during this pivotal moment.
Strategic influence
At Jetpack the CEO consulted me on key project roadmaps, valuing my ability to align design strategy with business goals. On one of the company’s most significant initiatives, I advised against a costly "big swing" before we correctly understood the audience. This strategic decision saved significant resources and ensured the project was built on a solid foundation of user insights.
Scaling Lean User REsearch
I developed a lean user research program that reduced turnaround times and delivered actionable insights. This program is recognized as the company's most effective. Its success led to its adoption across departments, driving better product decisions at scale.
People leadership
At a time when morale was low across the design organization, my team stood out as a beacon of engagement and productivity. Leadership recognized this and asked me to help spread our culture and practices across other teams. By focusing on trust, autonomy, and empowerment, I contributed to a noticeable uplift in morale and collaboration throughout the organization.
Process innovation
My focus on streamlining workflows and removing bottlenecks resulted in a 58% year-over-year increase in team productivity. Leadership asked me to share these practices and mature our design processes leading to their adoption across the organization. These methods became foundational for cross-functional collaboration, improving efficiency and delivery across teams.
Endorsed by leaders
I have had the pleasure of reporting to and collaborating with exceptional leaders over the years. I am honored to have their endorsements.
Company culture is essential. I'm proud of the relationships I've built with colleagues, and for my next role, I seek a supportive and innovative team that collaborates to achieve great results.
Yvonne is an exceptional leader who blends experience, vision, and empathy into everything she does. I worked alongside Yvonne at Automattic while she led the design team and I led software engineering teams. As head of design, she built a transparent, flexible process for her team that aligned seamlessly with engineering workflows. Her system of regular reviews prioritized business needs, driving the division's software shipping cadence in a supportive way. As a manager, Yvonne fosters collaboration and plays to her team's strengths. She balances inclusivity with decisiveness, setting a clear vision while empowering her team. Her leadership creates a fun environment where productivity thrives.
Kristina Plauché COO | Solidaris Capital
Yvonne was my Design Director at Automattic for nearly 4 years. Exceptionally creative and organized, she built incredibly efficient UX Research workflows, led the division's roadmap and strategy, and mentored a team of 8 senior designers. Yvonne excelled at both detailed design feedback and strategic, big-picture thinking across products. Yvonne is a true multiplier—uplifting everyone around her and giving them the tools to become the best person they can.
JOSH CHAPMAN COO | AEROPAY
Yvonne was my Design Director at Automattic for nearly 4 years. Exceptionally creative and organized, she built incredibly efficient UX Research workflows, led the division's roadmap and strategy, and mentored a team of 8 senior designers. Yvonne excelled at both detailed design feedback and strategic, big-picture thinking across products. Yvonne is a true multiplier—uplifting everyone around her and giving them the tools to become the best person they can.
Dave Martin | CEO WordPress
Yvonne was my Design Director at Automattic for nearly 4 years. Exceptionally creative and organized, she built incredibly efficient UX Research workflows, led the division's roadmap and strategy, and mentored a team of 8 senior designers. Yvonne excelled at both detailed design feedback and strategic, big-picture thinking across products. Yvonne is a true multiplier—uplifting everyone around her and giving them the tools to become the best person they can.
James Grierson CEO | Jetpack
Yvonne Doll is a one-in-a-million, multi-talented designer, artist, musician, and, above all, design leader. It was my pleasure and privilege to watch Yvonne mentor, encourage, inspire, and support the Jetpack design team. Beyond being a model colleague, she’s also tremendous fun, supremely cool, and somehow, despite being fun and cool, a grownup and mensch. I would hire her myself if I were in a position to do so, and consider myself fortunate indeed if she accepted the offer. Meet her. Hang out with her. Interview her. You’ll be glad you did.
Jeffery Zeldman Executive Creative Director | Automattic
I was very lucky to be able to work for Yvonne. She's a fantastic UX design leader and product thinker. She has a data-driven approach to UX that fuels excellent product design. 10/10 would work with her again.
Nick Kovacevich Head of UX Design & Research | AWS Marketplace
Yvonne is an exceptional leader who blends experience, vision, and empathy into everything she does. I worked alongside Yvonne at Automattic while she led the design team and I led software engineering teams. As head of design, she built a transparent, flexible process for her team that aligned seamlessly with engineering workflows. Her system of regular reviews prioritized business needs, driving the division's software shipping cadence in a supportive way. As a manager, Yvonne fosters collaboration and plays to her team's strengths. She balances inclusivity with decisiveness, setting a clear vision while empowering her team. Her leadership creates a fun environment where productivity thrives.
Kristina Plauché COO | Solidaris Capital
Yvonne was my Design Director at Automattic for nearly 4 years. Exceptionally creative and organized, she built incredibly efficient UX Research workflows, led the division's roadmap and strategy, and mentored a team of 8 senior designers. Yvonne excelled at both detailed design feedback and strategic, big-picture thinking across products. Yvonne is a true multiplier—uplifting everyone around her and giving them the tools to become the best person they can.
JOSH CHAPMAN COO | AEROPAY
Yvonne was my Design Director at Automattic for nearly 4 years. Exceptionally creative and organized, she built incredibly efficient UX Research workflows, led the division's roadmap and strategy, and mentored a team of 8 senior designers. Yvonne excelled at both detailed design feedback and strategic, big-picture thinking across products. Yvonne is a true multiplier—uplifting everyone around her and giving them the tools to become the best person they can.
Dave Martin | CEO WordPress
Yvonne was my Design Director at Automattic for nearly 4 years. Exceptionally creative and organized, she built incredibly efficient UX Research workflows, led the division's roadmap and strategy, and mentored a team of 8 senior designers. Yvonne excelled at both detailed design feedback and strategic, big-picture thinking across products. Yvonne is a true multiplier—uplifting everyone around her and giving them the tools to become the best person they can.
James Grierson CEO | Jetpack
Yvonne Doll is a one-in-a-million, multi-talented designer, artist, musician, and, above all, design leader. It was my pleasure and privilege to watch Yvonne mentor, encourage, inspire, and support the Jetpack design team. Beyond being a model colleague, she’s also tremendous fun, supremely cool, and somehow, despite being fun and cool, a grownup and mensch. I would hire her myself if I were in a position to do so, and consider myself fortunate indeed if she accepted the offer. Meet her. Hang out with her. Interview her. You’ll be glad you did.
Jeffery Zeldman Executive Creative Director | Automattic
I was very lucky to be able to work for Yvonne. She's a fantastic UX design leader and product thinker. She has a data-driven approach to UX that fuels excellent product design. 10/10 would work with her again.
Nick Kovacevich Head of UX Design & Research | AWS Marketplace
Executive leadership highlights
HIGH IMPACT LEADERSHIP
I had a longstanding freelance relationship with a growing SaaS company. The CEO recognized my expertise and brought me on board ahead of a key acquisition to stabilize operations, enhance efficiency, and lead a CVR optimization program. My efforts were critical in positioning the company for a successful transition during this pivotal moment.
Strategic influence
At Jetpack, my console sought my input on key project roadmaps, valuing my ability to align design strategy with business goals. On one of the company’s most significant initiatives, I advised against a costly "big swing" before we correctly understood the audience. This strategic decision saved significant resources and ensured the project was built on a solid foundation of user insights.
Scaling lean research
I developed a lean user research program that reduced turnaround times and delivered actionable insights. This program is recognized as the company's most effective. Its success led to its adoption across departments, driving better product decisions at scale.
People leadership
At a time when morale was low across the design organization, my team stood out as a beacon of engagement and productivity. Leadership recognized this and asked me to help spread our culture and practices across other teams. By focusing on trust, autonomy, and empowerment, I contributed to a noticeable uplift in morale and collaboration throughout the organization.
Process innovation
My focus on streamlining workflows and removing bottlenecks resulted in a 58% year-over-year increase in team productivity. Leadership asked me to share these practices and mature our design processes leading to their adoption across the organization. These methods became foundational for cross-functional collaboration, improving efficiency and delivery across teams.
Endorsed by Leaders
I have had the pleasure of reporting to and collaborating with exceptional leaders over the years. I am honored to have their endorsements.