People
Research
UX
People.
Research.
UX.
People
Research
UX
15+ years experience.
Expert in design strategy, research, and growth design.
Mantra: collaboration, autonomy, and innovation.
Thrives on scaling data-driven design ecosystems.
Focuses on customer and business outcomes.
People-first leader, solid human.
• 15+ years experience.
• Expert in product design and research.
• Skilled in scaling data-driven design org.
• People-first leader, solid human.
15+ years experience.
Expert in design strategy and research
Skilled in scaling data-driven design ecosystems that align with
business goals.People-first leader, solid human.
Amplifying Excellence through
Breadth & depth
I'm a seasoned hand-on design leader who transforms user insights into business impact. I've scaled teams, launched complex products, and aligned design with strategy to drive measurable outcomes. My leadership fosters collaboration, empowers teams, and positions design as a key driver of success.
View all work
Guiding the vision:
Product design
2019–2024: Led global team of designers and researchers servicing 27M+ users. Launching 14 SaaS products (4 AI) for driving 8% CVR and a 15% increase in engagement.
Always Evolving:
AI application design
Professional development. AI User feedback synthesis app using predictive, sentiment analysis and machine learning (ML). (Concept)
People first:
Empowering Innovation
Design culture is key to the success of any team. I foster a collaborative, supportive team culture where we inspire and lift each other up.
Improving processes:
Lean research
Architected research program that successfully integrated user feedback loops to drive insights while sustaining engineering momentum.
Grounded in data:
Actionable insights
15+ years in user research, excelling in both evaluative and generative methods, using qualitative and quantitative approaches to drive user-centered design.
Elevating Craft:
Amplifying the vision
Hands-on, creative director who elevates teams through inspiration and collaboration. With expertise in marketing, branding, product, and print design.
Breadth & depth
I'm a seasoned hand-on design leader who transforms user insights into business impact.
I've scaled teams, launched complex products, and aligned design with strategy to drive measurable outcomes. My leadership fosters collaboration, empowers teams, and positions design as a key driver of success.
Guiding the vision:
Product design
2019–2024: Led global team of designers and researchers servicing 27M+ users. . Launching 14 SaaS products (4 AI) for driving 8% CVR and a 15% increase in engagement.
Guiding the vision:
Product design
2019–2024: Led global team of designers and researchers servicing 27M+ users. . Launching 14 SaaS products (4 AI) for driving 8% CVR and a 15% increase in engagement.
Always evolving:
AI Applicaition design
AI User feedback synthesis app using predictive, sentiment analysis and machine learning (ML). (Concept)
Always evolving:
AI Applicaition design
AI User feedback synthesis app using predictive, sentiment analysis and machine learning (ML). (Concept)
People first:
Autonomy, Empowerment, Inspiration
Design culture is key to the success of any team. I foster a collaborative, supportive team culture where we inspire and lift each other up.
People first:
Autonomy, Empowerment, Inspiration
Design culture is key to the success of any team. I foster a collaborative, supportive team culture where we inspire and lift each other up.
Improving Processes:
Lean research
Architected research program that successfully integrated user feedback loops to drive insights while sustaining engineering momentum.
Improving Processes:
Lean research
Architected research program that successfully integrated user feedback loops to drive insights while sustaining engineering momentum.
Grounded in data:
Actionable insights
15+ years in user research, excelling in both evaluative and generative methods, using qualitative and quantitative approaches to drive user-centered design.
Grounded in data:
Actionable insights
15+ years in user research, excelling in both evaluative and generative methods, using qualitative and quantitative approaches to drive user-centered design.
Elevating Craft:
Amplifying the vision
Hands-on, creative director who elevates teams through inspiration and collaboration. With expertise in marketing, branding, product, and print design.
Elevating Craft:
Amplifying the vision
Hands-on, creative director who elevates teams through inspiration and collaboration. With expertise in marketing, branding, product, and print design.
~3min intro
Who I am as a leader, a creative and a person.
Guiding the vision:
Product Design
2019–2024: Led global team of designers and researchers servicing 27M+ users. . Launching 14 SaaS products (4 AI) for driving 8% CVR and a 15% increase in engagement.
SaaS Case Studies
SaaS Case Studies
Guiding the vision:
Product Design
2019–2024: Led global team of designers and researchers servicing 27M+ users. . Launching 14 SaaS products (4 AI) for driving 8% CVR and a 15% increase in engagement.
SaaS Case Studies
SaaS Case Studies
Always Evolving:
AI application design
Professional development. AI User feedback synthesis app using predictive, sentiment analysis and machine learning (ML). (Concept)
AI Case Study
AI Case Study
Always Evolving:
AI application design
Professional development. AI User feedback synthesis app using predictive, sentiment analysis and machine learning (ML). (Concept)
AI Case Study
AI Case Study
Improving Processes:
Lean Research
Architected research program that successfully integrated user feedback loops to drive insights while sustaining engineering momentum.
Lean Research Processes
Lean Research Processes
Improving Processes:
Lean Research
Architected research program that successfully integrated user feedback loops to drive insights while sustaining engineering momentum.
Lean Research Processes
Lean Research Processes
Grounded in data:
Actionable insights
15+ years in user research, excelling in both evaluative and generative methods, using qualitative and quantitative approaches to drive user-centered design.
Research case studies
Research case studies
Grounded in data:
Actionable insights
15+ years in user research, excelling in both evaluative and generative methods, using qualitative and quantitative approaches to drive user-centered design.
Research case studies
Research case studies
Elevating Craft:
Amplifying the vision
Hands-on, creative director who elevates teams through inspiration and collaboration. With expertise in marketing, branding, product, and print design.
Visual Things Showcase
Visual Things Showcase
Elevating Craft:
Amplifying the vision
Hands-on, creative director who elevates teams through inspiration and collaboration. With expertise in marketing, branding, product, and print design.
Visual Things Showcase
Visual Things Showcase
Amplifying Excellence through
Breadth & depth
I'm a seasoned hand-on design leader who transforms user insights into business impact. I've scaled teams, launched complex products, and aligned design with strategy to drive measurable outcomes. My leadership fosters collaboration, empowers teams, and positions design as a key driver of success.
View all work
Guiding the vision:
Product design
2019–2024: Led global team of designers and researchers servicing 27M+ users. Launching 14 SaaS products (4 AI) for driving 8% CVR and a 15% increase in engagement.
Always Evolving:
AI application design
Professional development. AI User feedback synthesis app using predictive, sentiment analysis and machine learning (ML). (Concept)
People first:
Empowering Innovation
Design culture is key to the success of any team. I foster a collaborative, supportive team culture where we inspire and lift each other up.
Improving processes:
Lean research
Architected research program that successfully integrated user feedback loops to drive insights while sustaining engineering momentum.
Grounded in data:
Actionable insights
15+ years in user research, excelling in both evaluative and generative methods, using qualitative and quantitative approaches to drive user-centered design.
Elevating Craft:
Amplifying the vision
Hands-on, creative director who elevates teams through inspiration and collaboration. With expertise in marketing, branding, product, and print design.
~3min intro
Who I am as a leader, a creative and a person.
Kind words from excellent humans
Company culture is everything. I'm proud of the strong relationships I've built with my colleagues. I help build supportive, innovative, and action-oriented teams that uplift one another and collaborate to create exceptional work.
Company culture is everything. I'm proud of the relationships I've built with colleagues. I'm looking for a team of supportive, innovative, and action-oriented people who lift each other and create great work together!
I had the pleasure of working alongside Yvonne during her time as a Design Director at Automattic, where she made a big impact on the Jetpack design team and our company culture overall. Yvonne created a supportive and inspiring environment, making everyone feel valued and motivated to do their best work, and it showed!She was a fantastic mentor to me, always leading by example and pushing for creativity. Yvonne is an empathetic leader and genuine creative spirit!
Andrei Slobstov Brand Design | automattic
Yvonne encompasses the most attractive qualities you'd want in a leader. She hires quality people and trusts them to do good work. Her style of management fosters engaged developers and designers that feel free to be creative while offering valuable input. She is a fantastic listener and outwardly demonstrates respect for all points of view and is always looking out for the best interest of the user. Yvonne brings energy to any team and has demonstrated that her work has the power to re-inspire a company during a pivot. She is an invaluable asset.
Caiti Vincel Lead Product Manager | Sprout Social
Yvonne is a triple threat designer in that she understand design architecture, visual design and product design. It was a pleasure working with and learning from her during our time together in Jetpack. Yvonne not only led our design team, but was also an integral member of our executive leadership group at Jetpack. Her experience and insights into understanding customers helped us to revolutionize the Jetpack experience. She was also a driving force in aligning our design, development and customer service teams and building a collaborative environment that fostered better customer focused experiences. Yvonne would be a fantastic addition to any team looking for a person who both leads and contributes at a high level.
James Grierson CEO | Jetpack
Yvonne is one of the best leaders I have worked with. She recognized my skills and interests and helped me define my career goals. Under her leadership, I always felt included and supported. She created an amazing environment where everyone stayed motivated and committed to doing their best work while having a great time. Any company looking for someone to manage, lead, and inspire talented people would be lucky to have her. I also learned a lot about user research from her, knowledge that has helped me grow as a designer focused on validating hypotheses and delivering value to the business.
EDER RENGIFO Senior ai designer | automattic
I’ve had the pleasure of working with Yvonne for the past 2.5 years, and it’s clear that her leadership goes far beyond technical expertise. What sets Yvonne apart is her ability to cultivate an environment where creativity thrives while maintaining a sharp focus on results. She has a rare combination of vision, empathy, and the drive to push teams toward success—always balancing strategic thinking with a deep understanding of individual team members’ strengths. Yvonne leads by example, bringing out the best in everyone she works with. Whether it’s problem-solving through complex challenges or offering valuable guidance in high-pressure situations, her presence is both motivating and reassuring. I’ve learned a great deal from Yvonne, not only about design and leadership but also about how to build a collaborative and positive team culture.
Ilona Jaudžemytė Senior UX Designer | Jetpack
Yvonne Doll is a one-in-a-million, multi-talented designer, artist, musician, and, above all, design leader. It was my pleasure and privilege to watch Yvonne mentor, encourage, inspire, and support the Jetpack design team. Beyond being a model colleague, she’s also tremendous fun, supremely cool, and somehow, despite being fun and cool, a grownup and mensch. I would hire her myself if I were in a position to do so, and consider myself fortunate indeed if she accepted the offer. Meet her. Hang out with her. Interview her. You’ll be glad you did.
Jeffery Zeldman Executive Creative Director | Automattic
Yvonne has a gift for unifying teams and keeping everyone focused on delivering the best possible experience for the user. She brought her deep expertise in user research and implemented practical, effective research processes that have seeped through the entire company. Yvonne is highly impact-driven and doesn’t waste time on unnecessary fluff. She’s as pragmatic as they come, always focused on what will move the needle and deliver results, fast. But what really sets her apart is her integrity and the genuine care she has for her team.
FILIPE Varela Design director | Jetpack
I was very lucky to be able to work for Yvonne. She's a fantastic UX design leader and product thinker. She has a data-driven approach to UX that fuels excellent product design. 10/10 would work with her again.
Nick Kovacevich Head of UX Design & Research | AWS Marketplace
I had the pleasure of working alongside Yvonne during her time as a Design Director at Automattic, where she made a big impact on the Jetpack design team and our company culture overall. Yvonne created a supportive and inspiring environment, making everyone feel valued and motivated to do their best work, and it showed!She was a fantastic mentor to me, always leading by example and pushing for creativity. Yvonne is an empathetic leader and genuine creative spirit!
Andrei Slobstov Brand Design | automattic
I had the pleasure of working under Yvonne for a few years. The way she leads the design team with extreme efficiency, knowledge, and empathy is truly remarkable. She is what you'd call a player/coach, helping the team through complex design problems and jumping in to assist whenever needed. She will tirelessly fight for your team and deliver results. I am grateful to have worked with Yvonne and wish to be like her for a day. :) Take advantage of the opportunity to work with Yvonne; you won't regret it.
Ballio Chan Creative Director | Automattic
Yvonne was my Design Director at Automattic for nearly 4 years. Exceptionally creative and organized, she built incredibly efficient UX Research workflows, led the division's roadmap and strategy, and mentored a team of 8 senior designers. Yvonne excelled at both detailed design feedback and strategic, big-picture thinking across products. Yvonne is a true multiplier—uplifting everyone around her and giving them the tools to become the best person they can.
Jeff Golenski Principle Designer/ Product Mgr. | Automattic
Thought Currents
Generalists vs. Specialists: Scaling a design organization's impact.
Streamlining and dreamlining zero interfaces in UX.
A persona made purely of demographics is useless.
The importance of play.
Thought Currents
Applying the Myers-Briggs approach to team dynamics and planning my career
The click to the grid, and breaking them both.